Every day we are surrounded by advertisements. Billboards, buses, radio and of course the internet and television. Even watching a video on youtube.com these days fires an advertisement at you. How often have you seen those adverts that have a testimonial in them?
“I used ‘Product x” and within 2 weeks I was a millionaire with beautiful skin!”
We take them for granted, we may even occasionally pay attention, but what are they really saying.
We can listen to the words, but are they the real words of the customer, or are they scripts? Are these really customers or are they actors?
We take a lot of things at face value, especially in advertising, and rarely pay attention to what is going on until we have made a decision that we are planning to buy. But what if the advertisement is sending out the wrong message.
I have looked at a couple of ads this evening and had the briefest analysis of what is going on with the people providing the testimonial. Some of them are really great ways of honing your skills at MFE detection.
Slips of disgust, anger, emblem slips, sadness. All the signs are there in direct relation to the comments that are made.
I have posted one here for your view.
let me know what you think of the first couple and their statement. Would you believe their testimony? Does this give you a good impression of the company or a bad one.
I welcome your views, let me know what you see and think and I will post my views as a comment in a week.